BCG not the first and won't be the last to say that real transformation is much more than digital. Our own phrase "Beyond Code" emphasises that.
"Digital disruption is a not a technology strategy; it is a Business Strategy that tightly integrates technology". Douglas Duncan CIO of Columbia Insurance
Digital disruption is a not a technology strategy; it is a Business Strategy that tightly integrates technology.
Duncan points to three critical success questions to answer to avoid the dilemma.
You may well consider that you have a business and digital transformation strategy delivering real value to policy holders, broker partners and the supply chain.
BCG paint a picture of the enterprise that has achieved that state- a 'Bionic Operating Model' no less.
Can you deliver the first of nine nine critical success factors?
Live Tracking: Customers receive automated, real-time status reporting
360SiteView our digital claims management platform has delivered that core digital operating capability for years and to over forty customers from Australia to the USA.
If you cannot do that for every claim whatever the category and peril, auto to warranty, then you cannot truly be said to digitally transformed.
With 360SiteView you can and it will not beak the bank; quite the opposite in fact.
And what about the other eight steps? Don't worry- you will be able to deploy them all ad you just have to read the linked BCG paper to see what they are.
The rapid maturation of AI-driven digital technologies is reshaping the insurance industry. Insurtechs and digital insurance champions have flooded the market with personalized and proactive services, simpler claims processes, and seamless digital experiences—and their net promoter scores are sky high. The pressure is on for traditional insurance companies to keep up. To outperform their digital attackers, these companies need to reach the next level of insurance operations—or what we call bionic operations.